top of page

A Beginner's Guide to Wix: Tips and Tricks

Creating a website can seem daunting, especially if you're new to web design. Wix, one of the most popular platforms for web design, simplifies the process with its intuitive tools and features. Trusted by over 200 million users worldwide, Wix is scalable from solopreneurs to enterprises.

However, it’s important to distinguish between the Classic Wix Editor, perfect for DIY and starter websites, and Wix Studio, the premium choice for professional and growing businesses. Whether you’re launching a personal blog, an online store, or a business website, this beginner's guide to Wix will help you get started and make the most of the platform.

Beginner's guide to Wix

UON7 - Beginner's guide to Wix

01. Introduction to Wix: Classic Editor vs. Wix Studio

Wix offers two main platforms for website creation:

  • Classic Wix Editor: Ideal for DIY enthusiasts and those starting their online journey. It offers a drag-and-drop interface, making it easy to create a website with minimal effort.

  • Wix Studio: Designed for professionals and growing businesses. It provides advanced tools, built-in marketing features, robust analytics, automations, and over 1000 features and apps. Wix Studio sites are future-proof and can support your business growth.

02. Getting Started with Wix

Wix offers a straightforward sign-up process. Start by creating an account and choosing the type of website you want to build. Wix will guide you through a series of questions to better understand your needs and suggest templates and features accordingly.

03. Exploring Wix Templates

Wix provides hundreds of professionally designed templates. These templates are categorized by industry, making it easier to find one that fits your vision. Remember, choosing the right template is crucial as it sets the foundation for your website's design and functionality.


Did You Know?
Did you know that Wix powers over 7 million websites worldwide, making it one of the most popular web design platforms? Notable artists using Wix include Jason Derulo and Perez Hilton. Additionally, prominent brands like Vevo, Intuit, and DeviantArt trust Wix to deliver an engaging online presence with its versatile and user-friendly web design tools.
These brands leverage Wix’s robust platform to create stunning websites that are both functional and visually appealing. This demonstrates Wix’s scalability and suitability for a wide range of businesses, from solopreneurs to large enterprises.


04. Customizing Your Wix Website

Customization is where Wix truly shines. With the drag-and-drop editor in the Classic Wix Editor, you can modify every aspect of your template. Change colors, fonts, images, and layout to match your brand’s identity. Wix Studio offers even more customization options, allowing for more sophisticated design and functionality.

UON7 - Wix Studio Online Store Management
Wix Dashboard - Online Store Collections Management

05. Utilizing Wix Features

Wix offers a variety of features to enhance your website:

  • Wix ADI (Artificial Design Intelligence): This tool automatically creates a website based on your answers to a few questions. It’s perfect for those who prefer a quick start.

  • Wix Editor: For more control, use the classic editor to fine-tune every detail of your site.

  • Wix Studio: For growing businesses, Wix Studio offers advanced features like built-in marketing tools, robust analytics, automations, and a free mobile app to manage your site on the go.

06. Enhancing Your Site with Apps and Tools

The Wix App Market is a treasure trove of functionality, offering over 1000 features and apps to enhance your site. From eCommerce solutions to social media integrations, you can add almost any feature you need. Some highlights include:

  • Wix Stores: Ideal for setting up an online store.

  • Wix Bookings: Facilitates scheduling appointments.

  • Wix Events: Efficiently manages and promotes events.

  • Wix Hotels: Enables accommodation bookings.

  • Wix Restaurants: Showcases menus and manages reservations.

  • Wix Chat: Provides real-time customer support.

  • Marketing Integrations: Offers tools for email marketing, social media, and more.

UON7 - Wix App Market
Wix App Market

07. Optimizing for SEO

Search engine optimization (SEO) is vital for making your website discoverable. Wix provides built-in SEO tools to help you optimize your site. Make sure to:

  • Use keyword-rich titles and descriptions

  • Optimize images with alt text

  • Create high-quality content

  • Use Wix’s SEO Wiz for personalized optimization tips

Additionally, Wix's latest AI assistance tools streamline site and content development, further elevating the SEO experience and boosting rankings. These advancements, combined with tools like Site Booster, enhance local SEO visibility by listing businesses on prominent directories and review sites, thus improving their online presence.

Did you know?
Wix has partnered with Google to enhance SEO and advertising capabilities, ensuring that websites built on Wix can maximize their online presence. Integration with Google Analytics, Google Search Console, and Google Ads provides essential insights and tools to monitor traffic, optimize search rankings, and run effective ad campaigns.

08. Marketing Your Website

Wix’s built-in marketing tools make it easy to promote your website. Use Wix’s email marketing, social media integrations, and advertising solutions to reach a broader audience. Automated marketing tools help you manage campaigns and track their success.

UON7 - Wix Dashboard - Marketing Home
Wix Dashboard - Marketing Home

09. Managing and Analyzing Your Site

Wix Studio offers robust analytics tools that allow you to track visitor behavior, sales, and other key metrics. This data can help you make informed decisions to improve your website and increase sales. The free mobile app lets you manage your site and view analytics on the go.

UON7 - Wix Dashboard - Settings
Wix Dashboard - Settings

10. Tips and Tricks for Beginners

Here are some additional tips to make the most of Wix:

  • Preview Before Publishing: Always use the preview feature to see how your site will look on different devices.

  • Use High-Quality Images: Ensure your images are clear and professional to give your site a polished look.

  • Keep it Simple: Avoid cluttering your site with too many elements. Focus on a clean, user-friendly design.

By following this beginner's guide to Wix, you’ll be well-equipped to create a stunning and effective website. Let us help you make your vision a reality!


Get in Touch with Us

Starting with Wix can be straightforward, but having an expert by your side can elevate your website to the next level. At UON studio, we specialize in creating distinctive, functional, and self-manageable websites using Wix Studio. A quality website is a great investment for any business, and we are here to be your trusted online partner.

Contact us today to start building your professional Wix Studio website!



bottom of page