Good For
Lifestyle brands, publishers, magazines, cultural projects
Summary
BaslerIN is a curated lifestyle magazine from Basel, Switzerland, the country’s cultural metropolis, created for women who live something special. Available in print at Bider & Tanner, kiosks and online, it now offers a dynamic digital edition. Our role was to translate the print-first magazine into a stylish and minimal platform covering lifestyle topics from Basel to the world.
In close collaboration with the Chefredaktorin and Creative Director, we shaped a clean editorial site structure. Categories span Celebrating Basel, Art & Culture, Fashion, Beauty & Wellbeing, Enjoyment, Watches & Jewelry, Reside, Leisure & Travel.
The result is a premium website that reflects BaslerIN’s philosophy: the healing power of beauty, the strength of well-told stories and an elegant, contemporary lifestyle. The digital edition extends reach, combining local roots with international inspiration.